Case Studies

India Manager

Overview

Challenge

The primary challenge was to identify a professional who could serve as the brand’s ambassador in India, with a strong background in marketing and a proven ability to engage with diverse stakeholders. The ideal candidate needed to have international exposure, preferably with experience in the higher education sector, and the skills to continue the legacy of excellence established by the university’s India office.

Result

The search strategy leveraged Corporate Associates’ extensive database and references from previous recruitment mandates in the higher education sector. This approach enabled the identification of a candidate with a significant marketing background in the US higher education market. Despite the geographical difference, this candidate’s expertise and command over marketing roles in the higher education domain made them an excellent fit for the India Manager position, capable of upholding and enhancing the university’s legacy in India.

Unique Approach

The recruitment process focused on candidates with international marketing experience and a deep understanding of the higher education landscape. By utilizing a rich database and drawing on references from similar past searches, the recruitment team was able to access a pool of candidates with the requisite skills and experience. The selection of a candidate with a strong US higher education marketing background for the India Manager role demonstrated the university’s commitment to global excellence and its strategic approach to expanding its footprint in the Indian market.

2020 - 2021

Financial Year

A UK University's India office

Client

India Manager

Financial Year

2020 - 2021

Sector

Higher Education & Recruitment Marketing

Client

A UK University's India office

Location

Gurgaon, India

Function

Sales & Marketing

Industry

Academia, Education & Intergovernmental

Introduction

The client is a prestigious UK University, acclaimed for its academic rigor and global outreach. The India office plays a crucial role in representing the university’s interests, facilitating partnerships, and driving student recruitment efforts within India. The India Manager position was crucial for maintaining the university’s esteemed reputation and expanding its influence and appeal among prospective students and educational institutions in India.

Case

This case study showcases the recruitment of an India Manager for the India office of a distinguished UK University. The role was envisioned as the face of the brand in India, continuing and enhancing the legacy of the university’s excellent work and reputation over the years. The university sought a candidate with exceptional marketing skills and the ability to embody the university’s values and aspirations within the Indian market.

Challenge

The primary challenge was to identify a professional who could serve as the brand’s ambassador in India, with a strong background in marketing and a proven ability to engage with diverse stakeholders. The ideal candidate needed to have international exposure, preferably with experience in the higher education sector, and the skills to continue the legacy of excellence established by the university’s India office.

Unique Approach

The recruitment process focused on candidates with international marketing experience and a deep understanding of the higher education landscape. By utilizing a rich database and drawing on references from similar past searches, the recruitment team was able to access a pool of candidates with the requisite skills and experience. The selection of a candidate with a strong US higher education marketing background for the India Manager role demonstrated the university’s commitment to global excellence and its strategic approach to expanding its footprint in the Indian market.

Execution of Strategy

Result

The search strategy leveraged Corporate Associates’ extensive database and references from previous recruitment mandates in the higher education sector. This approach enabled the identification of a candidate with a significant marketing background in the US higher education market. Despite the geographical difference, this candidate’s expertise and command over marketing roles in the higher education domain made them an excellent fit for the India Manager position, capable of upholding and enhancing the university’s legacy in India.
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