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Case Studies

India In-charge

Overview

Challenge

The main challenge was to find a candidate who not only had a strong network within the academic community in India but also embodied the university’s standards of excellence. The role required exceptional communication and relationship-building skills to engage with potential students, academic institutions, and other stakeholders in the higher education sector.

Result

An alumnus of the client university, already engaged in similar work within the Indian market, was identified through the search process. This candidate’s background and existing connection to the university made them an ideal representative, as they could authentically advocate for the university’s programs and opportunities based on their own experiences and achievements.

Unique Approach

The recruitment strategy was tailored to target Education UK, with a special focus on alumni from Russell Group universities, as per the client’s recommendation. This approach ensured that the search was concentrated on individuals with a firsthand understanding of the academic excellence and culture of the client institution. By leveraging this focused strategy, the university was able to appoint an India In-charge who was not only familiar with the academic standards and opportunities of the Russell Group but also had established networks within the Indian higher education community, thereby enhancing the university’s recruitment marketing efforts in India.

2022 - 2023

Financial Year

A leading Russell Group University

Client

India In-charge

Financial Year

2022 - 2023

Sector

Higher Education & Recruitment Marketing

Client

A leading Russell Group University

Location

Gurgaon, India

Function

Sales & Marketing

Industry

Academia, Education & Intergovernmental

Introduction

The client is a member of the Russell Group, renowned for its research-intensive approach and academic excellence. With a strategic aim to strengthen its ties and increase its appeal among Indian students, the university sought an India In-charge with a deep understanding of the higher education landscape and the ability to effectively communicate the university’s values and opportunities.

Case

This case study details the recruitment of the India In-charge for a prestigious Russell Group University, focusing on the need for a candidate with strong academic connections to represent the excellence of the university’s brand in India. The role was central to the university’s efforts to enhance its presence, engagement, and recruitment within the Indian market.

Challenge

The main challenge was to find a candidate who not only had a strong network within the academic community in India but also embodied the university’s standards of excellence. The role required exceptional communication and relationship-building skills to engage with potential students, academic institutions, and other stakeholders in the higher education sector.

Unique Approach

The recruitment strategy was tailored to target Education UK, with a special focus on alumni from Russell Group universities, as per the client’s recommendation. This approach ensured that the search was concentrated on individuals with a firsthand understanding of the academic excellence and culture of the client institution. By leveraging this focused strategy, the university was able to appoint an India In-charge who was not only familiar with the academic standards and opportunities of the Russell Group but also had established networks within the Indian higher education community, thereby enhancing the university’s recruitment marketing efforts in India.

Execution of Strategy

Result

An alumnus of the client university, already engaged in similar work within the Indian market, was identified through the search process. This candidate’s background and existing connection to the university made them an ideal representative, as they could authentically advocate for the university’s programs and opportunities based on their own experiences and achievements.

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