Case Studies

India Country Manager

Overview

Challenge

The primary challenge was to find a candidate with extensive experience in the higher education marketing sector, ideally with exposure to the UK education system, but also with an understanding of multiple study destinations. The role required a dynamic individual capable of crafting and executing marketing strategies tailored to the Indian market, with the skills to navigate the competitive landscape of international student recruitment.

Result

The search strategy was broadened to include candidates with experience in marketing for higher education across various international destinations, not limited to the UK. This approach led to a more diverse candidate pool, from which a candidate with significant UK experience was identified as the most suitable for the role. Their background in marketing within the higher education sector, combined with their experience in the UK, positioned them ideally to lead the university’s student recruitment efforts in India.

Unique Approach

The recruitment process involved a targeted search for professionals with a proven track record in higher education marketing, extending beyond the UK to include other popular study destinations. This inclusive approach, coupled with the generation of references and a thorough evaluation of each candidate’s experience and capabilities, ensured a comprehensive search. By focusing on candidates with a broad understanding of the higher education domain and the ability to adapt marketing strategies to the Indian context, the university successfully appointed an India Country Manager capable of significantly enhancing its student recruitment marketing initiatives.

2020 - 2021

Financial Year

A renowned UK University

Client

India Country Manager

Financial Year

2020 - 2021

Sector

Higher Education & Recruitment Marketing

Client

A renowned UK University

Location

Gurgaon, India

Function

Sales & Marketing

Industry

Academia, Education & Intergovernmental

Introduction

The client is a famous UK University known for its academic excellence and vibrant international student community. With a strategic focus on increasing its presence and student intake from India, the university aimed to appoint an India Country Manager with a deep understanding of the higher education market and effective student recruitment strategies. The role was critical in driving the university’s marketing and recruitment activities in India, ensuring its appeal to a broad audience of prospective students.

Case

This case study details the recruitment of an India Country Manager for a prestigious UK University, focusing on enhancing the university’s student recruitment marketing efforts within India. The role was integral to the university’s international strategy, necessitating a candidate with specialized skills in marketing within the higher education domain, capable of effectively promoting the university to prospective students in India.

Challenge

The primary challenge was to find a candidate with extensive experience in the higher education marketing sector, ideally with exposure to the UK education system, but also with an understanding of multiple study destinations. The role required a dynamic individual capable of crafting and executing marketing strategies tailored to the Indian market, with the skills to navigate the competitive landscape of international student recruitment.

Unique Approach

The recruitment process involved a targeted search for professionals with a proven track record in higher education marketing, extending beyond the UK to include other popular study destinations. This inclusive approach, coupled with the generation of references and a thorough evaluation of each candidate’s experience and capabilities, ensured a comprehensive search. By focusing on candidates with a broad understanding of the higher education domain and the ability to adapt marketing strategies to the Indian context, the university successfully appointed an India Country Manager capable of significantly enhancing its student recruitment marketing initiatives.

Execution of Strategy

Result

The search strategy was broadened to include candidates with experience in marketing for higher education across various international destinations, not limited to the UK. This approach led to a more diverse candidate pool, from which a candidate with significant UK experience was identified as the most suitable for the role. Their background in marketing within the higher education sector, combined with their experience in the UK, positioned them ideally to lead the university’s student recruitment efforts in India.
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